Pen Savings
CVR Drop Analysis
I analyzed the possible issues of CVR dropdown for the PenSavings Shopify site.
Possible Issues Founds:
- Social media connection lost
- Keywords missing for organic search
- Lazyload videos loading
- Blog posts stopped
- Missing Google business profile
- Missing Tiktok videos from the product page
- Poor mobile optimization
- Heavey shopify app – Searchnise
Landing Page
I provided support for the above issues and created landing pages with the following:
- Pre: A really good logo won’t flood your business with clients
- The logo should be clean and clear
- One long-form landing page
- Call out your audience
- Calling out who this is for at the start of your sales message
- Demand their attention with a big promise headline
- Configure with the correct headline, sub-headings
- Create irresistible intrigue
- Every step is designed to get the person to read the next step
- Have variations of your headline (10-20) that go throughout the page
- Identify a Problem
- Prospects that you understand the problems that they’re experiencing
- People are more motivated to avoid pain than to gain pleasure
- Articulating clearly to them and making sure that you’re fully aware of all of those pain points
- Provide a Solution
- Show Credentials
- Demonstrate how you are different, how you can help them
- List out the results that you’ve achieved for past clients, and how you use this system to solve those problems
- Successful case studies from previous or former clients
- Logos of prestigious companies that you’ve worked for or partners
- Mention the number of customers you supported
- Customer testimonials & Videos
- Detail the benefits
- Social Proof
- Make your godfather offer
- Add Bonuses
- Stack the Value
- Reveal your Price
- Inject scarcity
- Give a powerful guarantee
- Call to Action
- The Warning
- Close with a reminder