Bellefit

Social Media Marketing & Google Tools

The primary purpose of this project was to register products on social media channels from the shopify store.

The main channels were Tiktok, Facebook, Instagram, Google & Youtube.

There were lots of issues with syncing the products to the social media channels,

Common Issues:

I discovered that the brand badge on product-featured media can make the product unavailable from the marketing channels.

After getting approvals of products, I fixed the issues found on Google Merchant Center, Google Tag manager, Google search console, etc.

As the current Shopify store was converted from a WordPress site, there were many old snippets and tags. I refined all of them.

Lastly, I integrated Loox and Okendo apps.

Social media channels, Google channels

SHOPIFY