Boarshead Outfitters – SEO
Project Details:
The client asked me to customize the Grid Blocks and Update the overall SEO.
Keyword research begins from input from the client, and occasionally research from prior SEO/PPC efforts. The goal of keyword research include:
– Identify short and long-term opportunities, based on keyword volumes, current rankings, existing or potential website content, and level of competition
– Identify top competing sites for further competitor research
The technical audit is used to identify any problematic issues or areas for potential improvement. It includes, but is not limited to, review and recommended methods for improvements/solutions in the following areas.
– Best Practices (title/meta tags, broken links, redirects, page errors, etc)
– Information Architecture, navigation, content
– Internal linking & content
– Any additional issues, especially where “easy wins” or specific recommendations are possible
