Stage3

Product Page Modification

This is the first Shift4Shop project I worked on. Stage3motorsport is under the same organization that runs AlligatorPerformance.

The primary scope involved updating product page templates, Google tracking, the Looker Dashboard, and Klaviyo marketing campaigns.

The default product page featured thumbnails at the bottom, but I relocated them to the more standard upper left-hand side and integrated third-party widgets for custom recommendations and search.

Email Marketing via Klaviyo

The client asked to clone the flows from the Alligator Performance site to Stage3 – Welcome, Add to Cart, Product Reviews, and Checkout Abandonment.

I created the forms and email templates for each flow and provided dozens of revisions based on analysis and testing

Looker Dashboard

I created a Google Looker dashboard syncing metric data between Google and Shift4shop.